Cupid Rules the Day at the Box Office

The star-studded Valentine’s Day is the box office champ this weekend, besting Percy Jackson & The Olympians: The Lightning Thief and The Wolfman by $20 million, the latter two finishing neck-and-neck with $31 and $30 million respectively. The top five was rounded out by the strong-as-ever Avatar ($22 million) and the one-and-done Dear John ($15 million). Now the question is will next week’s lone release, Shutter Island, take over the top spot? I’m going to say no. As of today,

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Is This Poster What Bodes For Percy Jackson & The Olympians?

Because if it does, this movie is going to suck. Movie posters (one-sheets) are a tricky thing. As part of a film’s marketing head of steam, the poster needs to eye-poppingly convey the tone and gist of the film it’s advertising. Sometimes they succeed as art, sometimes they succeed at stoking interest and other times, well… they don’t (I’m looking at your lazy attempts, floating heads). Not that I’ve been anticipating the upcoming winner of “Bloated title of the Century”:

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