A couple of things to know before clicking play on this trailer. First, I Hope They Serve Beer in Hell is the name of a book by Tucker Max, published back in 2006. Max’s dirty memoir of drunkenness, sex and irreverent, irrational behavior has spawned a new genre of, um, literature called “fratire.” The trailer below is for the movie coming to theaters on September 25, 2009. It is a redband trailer. For you redband virgins, that means swearing, nudity …