Despite his intense, quirkily inspired acting chops, Mickey Rourke has a reputation for being a bit of a douche. Not that AATM has gone all TMZ– we’re not particularly concerned about the way he fuels his method acting/behaves amidst the general human population, but his disposition is the key to understanding the self-effacing humor that’s running amok in this Dutch Beer ad.

Say what you want about Rourke, but at least he’s got a sense of humor.