We keep saying it, but that’s only because it’s true: May is unleashing a whirlwind of cinematic fury– intent on booking your Fridays, bank account and eyeballs all month long. Between Wolverine, Star Trek, Angels & Demons, Terminator: Salvation and Up, May has a lineup hard-pressed to be reckoned with.

As Up is at the tail-end of the month and the general public doesn’t know much about it beyond a boy scout, an old codger and a sky full of balloons, Pixar wants you to be the recipient of their warm, fuzzy love in the form of a clip on brain-gelatinizer Hulu. Incidentally, the one minute and thirty one seconds shown here pretty much demonstrates why Pixar is round-housing all other animation contenders with high-flying wallops of digitization and heart.